Libertarianism.
Self-described libertarians often like the sound of it. Who doesn't like liberty? And the identification puts distance between them and pro-Establishment neo-cons.
During the last half of the Bush II era, many conservatives started identifying as libertarians, partly in response to Bush's pseudo-conservatism and partly because of the Left's false (but effective) identification of Bush's Big Government policies with essential conservatism.
So many self-described libertarians who do so because they realize (at least superficially) that the Democrats are cronyist spendthrifts, like the idea of the government letting you do anything you want with regards to sex and drugs, and/or think that being Republican means exalting money and wealth -- fold under any realy test of getting the government out of their lives.
Cut what?! How will anyone have healthcare without national healthcare? No Federal Reserve? Are you nuts? No mandatory unionism? How else are we going to have guaranteed jobs no matter how shitty a job we do? Which benefit? Hey! I like that free(?)bie! I want government to stay out of my business but I want them to take care of me as much as possible!
Between 2003 and 2008 I used to see a quote (usually attributed to Ben Franklin) make the rounds frequently:
